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From pioneering infrastructure repair to championing equestrian sports, Jennifer Diamond blends grit, vision, and community leadership into a remarkable journey of resilience and impact.
Jennifer Diamond’s story begins in Salt Lake City, Utah, where she grew up in a family fueled by competition and resilience. Skiing, marathons, and Ironman triathlons were more than hobbies—they were lessons in drive and discipline. “My parents instilled that in us early on,” she reflects, a foundation that would shape her life as a leader and entrepreneur.
Leading in Infrastructure Repair
While still earning her Bachelor of Science in Architecture from the University of Utah, Jennifer was already breaking ground—literally. In 1993, she founded ProTech Coatings Inc., a company that would grow into a respected leader in waterproofing, bridge deck repair, and highway infrastructure maintenance across the western United States.
For more than 30 years, she has served as President and CEO of ProTech Coatings Inc. and ProTech Infrastructure, steering her companies through complex projects with precision and foresight.
“We’ve worked on some of the most traveled bridges and decks in the region,” she explains. “It’s about safety and long-term strength. You have to get it right the first time.”
Jennifer’s approach has modernized a traditionally overlooked field. She manages engineers, crews, and large-scale logistics with one goal—delivering safe, lasting results. “In construction, there’s no room for guesswork. Planning, people, and pressure—those are your constants.”
Staying Power in a Male-Dominated Industry
Running an infrastructure company in a male-dominated industry has its challenges, but Jennifer’s philosophy is simple: don’t dwell on them.
“I don’t waste time worrying if people take me seriously,” she says. “I just show up, know the job, and do the work.”
Her leadership has delivered projects that improved roads, safeguarded public infrastructure, and saved millions in future costs. Combining architectural knowledge with practical execution, she brings “a blend of form and function” to every project.
Life Beyond the Job Site
Away from highways and bridges, Jennifer finds balance in the world of equestrian sports. She owns and operates Diamond Equestrian Center, a premier English riding and training facility.
Her daughter, Claire Marie Diamond, is a nationally ranked show jumper. “Claire’s dedication amazes me,” Jennifer says proudly. “She works hard, competes across the country, and never quits.”
Equestrian training mirrors her business life: “Riding and construction have more in common than you’d think—it’s about patience, pressure, and trusting your instincts.”
Giving Back and Leading with Purpose
Community lies at the heart of Jennifer’s values. Whether supporting local causes or mentoring within her businesses, she believes leadership is measured by presence.
“I’ve always believed in showing up for people. Whether it’s employees, clients, or neighbors—it matters.”
Her parents, Sally Siddoway and Lynn Wahlquist, modeled professionalism and strong values, while her siblings—Heather, Jonathan, and Jill—continue to inspire her through competition and camaraderie.
Lessons for Young Entrepreneurs
Jennifer is quick to share wisdom with the next generation of business leaders:
Start before you feel ready. “You’ll never have all the answers. But if you show up, ask good questions, and stay consistent—you’ll figure it out.”
Trust your instincts. “The biggest risks I’ve taken came from instinct. And they usually paid off.”
Find balance. “Horses, hiking, and hammering out plans—that’s my recipe.”
Key Takeaways from Jennifer Diamond
Lead by doing. She understands the work at every level, from planning to execution.
Balance drives longevity. Blending discipline with joy fuels resilience.
Family inspires ambition. Support from loved ones and mentoring her daughter keeps her motivated.
Calm under pressure. Success in tough industries comes from steady, hands-on leadership.
Whether repairing bridges that carry thousands daily or building a riding community at her equestrian center, Jennifer Diamond embodies strength, balance, and vision. Her journey proves that resilience and smart risk-taking can build not just successful companies, but also lasting community impact.
